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Customer relationship management (CRM) refers to the practices, strategies and technologies used to manage and analyse customer interactions.
Over the last decade, CRM technology has changed dramatically and become . So how could it change further in the coming years?
This infographic from GetApp looks at the key drivers for growth in the CRM software market between now and 2027.
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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