Customer relationship management (CRM) refers to the practices, strategies and technologies used to manage and analyse customer interactions.
Over the last decade, CRM technology has changed dramatically and become . So how could it change further in the coming years?
This infographic from GetApp looks at the key drivers for growth in the CRM software market between now and 2027.
[Click to enlarge]
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.