Jim Sterne: Social media measurement and "the accuracy problem"
Social media is so important that the results of your social media efforts should be continuously assessed. However, many organisations are struggling with measurement. But social media isn't hard to measure, says Jim Sterne - providing we're realistic about the results...
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.