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Marketo adds social to automated marketing solution

24th May 2012
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B2B marketing automation provider Marketo has announced the launch of Marketo Social Marketing suite, an integrated solution for social marketing automation.

Integrated with the company’s existing marketing automation platform, the suite’s first offerings – Marketo Social Boost and Marketo Social Promotions – intend to “make every marketing campaign inherently social”, said the firm.

Marketo Social Boost includes a Facebook Page builder, voting and polling applications, video and event-triggered sharing, social comments and ratings to leverage word of mouth marketing online. With the solution, the company intends to entice customers to share content via social conversations.

Its social promotions solution intends to “make the most of an exploding range of social channels” with the deployment of customer referrals, sweepstakes, contests and “flash deals”. According to the firm, its integration with Marketo Lead Management allows marketers to include social promotion in multi-channel campaigns to target prospective customers and their friends.

Denise Terry, director of social media at RingCentral, said: “As more companies evolve their marketing campaigns to leverage the potential and reach of the social web, they require more powerful collaboration and revenue management tools to understand the true value of social engagement.”

Both Marketo Social Boost and Marketo Social Promotions are fully integrated with Marketo’s Lead Management and Revenue Cycle Analytics products.

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By arynjosh
24th Sep 2012 15:52

They have responded to the needs of the customer. This is very good stuff here. - Instant Tax Solutions Scam

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