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Microsoft opens social network Socl to additional users

6th Dec 2012
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Microsoft has expanded registration for its social network Socl to Facebook and Microsoft users.

Launched in beta earlier this year for students to connect and share content, Socl (pronounced ‘social’) is another network taking on the Pinterest-style design of collaged images.

Described as “an experimental research project”, it allows users to add and share web pages and rich media, and search and assemble a list of videos to share with others in the ‘video party’ feature. 

The latest version of the platform places more emphasis on images than the initial release, although users are encouraged to collate their interests through links, captions and videos via the new ‘post creator’ feature.

Members can respond – or ‘Riff’ – to others’ content posts, and similar to Pinterest, the site has a ‘bookmarklet’ feature that allows users to add and share web pages and rich media. Users can also discover and connect with other members through the ‘People/Me’ function.

Microsoft said the network is not designed to compete with sites such as Facebook, Twitter, Pinterest, Tumblr, Bing, or Google but is a project that provides “a minimal set of features that combine social networking and search for the purpose of enabling people to express and share ideas through rich visual collages, organized by interests.”

Following its inital launch, Dave Chaffey examined the marketing implications of Socl. 


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