Nestle debacle demonstrates common social media misunderstandingsby
"Consider yourself embraced" - Nestle's Facebook group becomes a public relations disaster as it forgets some of the key rules of social media.
Food firm Nestle bit off more than it could chew in the social media space last week, as the already embattled business found itself embroiled in a row about the use of its Facebook page.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.