Oracle has, to no-one’s great surprise, entered the social media fray as an important adjunct to its existing efforts in big data analytics. The pairing has rapidly become the eggs and bacon of enterprise development into the future, as all aspects of social media are likely to become the most prolific creators of data that needs analyzing to tease out new market, product or market opportunities.
So, during his second keynote presentation of the week at Oracle OpenWorld, CEO Larry Ellison took the opportunity to announce the Oracle Social Relationship Management (SRM) Suite. This is an integrated enterprise service that enables companies to do all those things that help identify trends and opportunities, such as listen, engage, create, market, and analyse interactions across multiple social platforms in real-time. The objective, of course, is to provide as comprehensive and holistic view of customers and consumers as possible.
The Suite is integrated with Oracle’s enterprise applications, including Oracle Fusion Marketing, Fusion Sales Catalog, ATG Web Commerce, and Enterprise Resource Planning (ERP), allowing organisations to use social to transform their corporate business processes and systems.
In addition, it is integrated with Oracle Platform Services, including Java Cloud Service and Database Cloud Service, enabling marketing teams to integrate social with their custom Web pages, landing pages and marketing tools.
The suite includes five core systems, from the core Social Network through to the integration of external information resources. The core Oracle Social Network (OSN) provides a secure collaboration platform that supports real-time collaboration and networking for users inside and outside the organisation. Oracle Social Marketing enables marketers to create, publish, moderate, manage, measure and report across multiple social campaigns and platforms, all from a central resource on the system. It also helps them publish social content, engage fans and customise their brand's look and feel.
The Social Engagement & Monitoring Cloud Service provides organisations with the tools to analyse social media interactions while also empowering customer service and sales teams to directly engage with customers and prospects. It also gives them the tools they need to understand customers and take the appropriate actions by monitoring, listening, learning, and responding to signals and trends across the social web.
Oracle Social Sites provides brands and agencies with a comprehensive suite of editing tools for end users to work with directly to dynamically develop and launch social sites. Finally, there is Oracle Data and Insights, which is the service that caters to a growing enterprise need for external information. This it does by providing information, directory and insights about common business entities.