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Pinterest acquires recipe sharing site Punchfork

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3rd Jan 2013
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Pinterest has announced it has bought recipe discovery site Punchfork – the network’s first ever acquisition.

Launched in January 2011, Punchfork said it enables home cooks to discover and share recipes with friends via a Pinterest-styled site of collaged images.

Following the deal, Punchfork announced it will close its site, API and mobile app with the founder working to help Pinterest improve its service.

No financial details of the deal were disclosed.

Jeff Miller, CEO of Punchfork, said in a statement to the site’s community: “To cooking aficionados, Pinterest needs no introduction. It stands as one of the fastest growing online services in history, and millions of people use it to find recipes every day.

“Pinterest is often described as a platform for inspiration, and we feel this aligns perfectly with the goals of Punchfork. We couldn't be more thrilled to join forces with the Pinterest team in San Francisco.”

Punchfork has not disclosed the specific date of its closure.

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