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Pinterest-brand partnership adds context to pins

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20th May 2013
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Pinterest has announced that it is ‘making pins more useful’ by teaming up with food publishers and movie databases to provide more information around pins.

The social network said it has partnered with a number of brands including eBay, Target, ModCloth, Sony and Netflix to bring more description to pins, enabling users view information relating to product pricing and availability, movie ratings and recipe cook times and ingredients.

Pinterest said in a blog post: “When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, renting that movie, or buying that couch. That’s why we’re taking a first step toward making pins more useful.”

The site also ramped up its mobile presence with the news that it is bringing the ‘pin it’ bookmarklet button to its mobile apps, so users can pin via their device. The button will also be added to external apps including Etsy, Fotopedia, Jetsetter and ModCloth.

Earlier this year, Pinterest made its first ever acquisition with the purchase of recipe discovery site Punchfork, which enables home cooks to discover and share recipes with friends via a Pinterest-styled site of collaged images. 

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