Rebranding CRM as customer experience management: The road to ruin?by
- Implementation of organisational transformation.
- Engagement of corporate culture, especially at the senior levels.
- Fostering a customer-centric philosophy from the top-down.
Colin Shaw is founder and CEO of Beyond Philosophy.
Colin Shaw is an original pioneer of 'Customer Experience.' LinkedIn has recognized him as one of the 'World's Top 150 Business Influencers', where he has 291,000 followers.
Shaw’s Customer Experience consulting company, Beyond Philosophy LLC, has been recognized by the Financial...