Reimagining CRM: Can Microsoft crack adoption with the consumerisation of CRM?by
With Dynamics CRM undergoing a period of rapid innovation, Microsoft says it will reimagine the way professionals work with CRM. Microsoft's Kirill Tatarinov tells MyCustomer.com why this change is so timely for CRM.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.