Social CRM and the permissions minefieldby
There’s obviously an implicit desire to interact with a brand when you ‘like’ or ‘follow’ – but what does that mean in terms of CRM? Steve Richards explores.
Steve Richards, MD of Yomego.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.