The changing challenges of CRM: The problems we had – the issues we faceby
In the first of a two-part feature looking at the changing challenges of the CRM sector, experts in the field discuss how CRM overcame its reputation for high failure rates to become a $10bn industry.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.