What does Microsoft’s acquisition of MarketingPilot mean for CRM?
Gareth Cartman examines what Microsoft's acquisition of marketing automation provider MarketingPilot tells us about the changing CRM sector.
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Gareth is Director of Digital Marketing at Clever Little Design. He's interested in B2B marketing, search, technology and customer service - and essentially how the customer should be placed at the centre of all marketing (and business) strategy.