Comet pays the price for multichannel shortcomings?by
UK electronic retailer Comet, one of the most recognisable names on the high street, is reportedly on the brink of administration, with some 6,000 jobs at risk.
Bought by OpCapita for a mere £2 last year, the company is said to have made a loss of £35m in the year to 30 April, taking it to the brink.
And experts are laying the blame for the retailer's imminent demise at the doorstep of those at Comet that under-estimated the importance of a robust multichannel strategy.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.