eCommera is looking to boost the mobile functionality of its ecommerce trading platform following the acquisition of mobile applications software provider Symsource.
The acquisition is part of eCommera’s strategy to provide retailers and brand owners with key technology components and services, to integrate all customer touch points, across multiple channels.
eCommera said the acquisition of Symsource would allow its retail customers to capitalise on the explosion in mobile commerce and massive growth in the use of mobile devices including smartphones and tablets, to access retail transactional websites.
According to research by IMRG, the percentage of visits via mobile is increasing from an average of 1.4% between February and April 2011 to 7% in the latest quarter. The number of sales via mobile has risen from 0.4 per cent at the beginning of 2010 to 3.3% in for the quarter from May to July 2011. Some retailers have sales via mobile as high as 8 per cent.
Andrew McGregor, CEO of eCommera, said: “It is becoming clear to retailers that many of these mobile customers are the most loyal and represent some of their most lucrative sales. Our technology and analytic solutions will enable retailers and brand owners to capitalise on the opportunities to better attract, retain and monetise these customers.”
“Our clients are not short of choice when it comes to point solution suppliers in the mobile space. However, there have been no obvious choices for clients seeking an integrated mobile commerce solution from a vendor who understands both mobile technology and the retail space. Our partnership with Symsource allows us to help clients further realise their ambitions in the mobile and multi-channel space using our pre-packaged modular and proven solutions,” McGregor added.
The first fruits of this acquisition are already well underway, the company said,with a fully transactional m-commerce application for Apple iPhone and Google Android smartphones due for launch this year. eCommera also has a roadmap of additional mobile products scheduled for delivery within the first two quarters of 2012.
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