Google Wallet: Major news for mcommerce, mobile search and multichannel engagement?by
Will Google Wallet herald a new age of mcommerce and multichannel engagement?
After several months of testing, Google Wallet launched this week to a limited number of merchant and retail partners in the US, with the potential to ultimately bring a tap-and-pay system to the mainstream.
Google Wallet enables users to pay with their Citi MasterCard credit card and the Google Prepaid Card, which can be funded with any their existing plastic credit cards, but Google also announced that it is working with Visa, American Express and Discover cards to make them available on Google Wallet in the future.
In a new post on the Google official blog, the team unveiled videos of the Google Wallet in action.
While it is presently based solely in the US, Google is said to be looking at a European launch next year.
For now, only one handset is enabled with the Near Field Communication (NFC) system − the Sprint Nexus S - and the application download won't be available until Friday (23 September). But the excitement/hype is already starting to build.
Will it revolutionise the way we pay? Or will it fail to capture the imagination of the consumer?
Some are sceptical about Wallet.
"The news thatthe Google wallet service has now gone live in the US has brought with it a flurry of excitement surrounding the associated benefits to the end consumer," says Mark Kusionowicz, marketing director at The Logic Group. "The payment technology involved is not necessarily a new advancement though, while there are plenty of payment mechanisms out there already and arguably consumers aren’t demanding another one.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.