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High street firms grab increasing share of e-retail spend

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28th Apr 2010
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Retailers with a foot in both the online and high street camps outperformed pure-play ecommerce providers in March, indicating that they are starting to play an increasingly important role in the e-retail sector.

According to the latest IMRG Capgemini e-Retail Sales Index, online sales rose by 15% to £4.5 billion last month compared with a year ago. The figures compare favourably with those released by the Office of National Statistics recently, which indicated that the total value of UK retail sales rose by only 4.4% in March, while volumes were up 2.2%.

Tim Spooner, the IMRG’s director of information, confirmed that e-retail continued to outperform the high street.

But he added: "There is a strong trend emerging showing that high street retailers with an online presence are playing an increasingly significant role in the e-retail sector. Retailers with a diverse multi-channel offering will, no doubt, continue to reap the rewards of their investment in the online space."

Multichannel retailers saw sales rise by 28% compared with pure-play online retailers, which saw revenues increase by only 1%.

The home and garden category saw the strongest monthly growth, meanwhile, with sales up 42% on February, although revenues were down 5% when compared with the year ago period. Clothing sales were also up 27% in relation to the previous month and rose 18% on last year.

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