Conversion rate optimisation (CRO) is a method of using analytics and user feedback to improve the performance of your website. In other words, finding out why visitors do not convert (i.e. purchase) and fixing it!
This is important because a slight increase in your conversion percentage can have a huge impact on your sales. However, tackling conversion rate optimisation is not without its challenges.
This infographic from Salesforce examines some hacks to help you convert and optimise, including:
- Pay attention to site speed.
- Increase the size of product images.
- Make copy action-oriented.
- Have a prominent call-to-action.
- Test what colour works for you.
- Speed up registration.
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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