Conversion rate optimisation (CRO) is a method of using analytics and user feedback to improve the performance of your website. In other words, finding out why visitors do not convert (i.e. purchase) and fixing it!
This is important because a slight increase in your conversion percentage can have a huge impact on your sales. However, tackling conversion rate optimisation is not without its challenges.
This infographic from Salesforce examines some hacks to help you convert and optimise, including:
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.