What are the UK’s top retailers doing right when it comes to their online checkout process? In an attempt to find out, Electio, a delivery management platform, went shopping with 20 of the UK’s top online stores to find out just what makes the ultimate checkout experience for today’s online shoppers.
From the different ways customers can pay, to the number of delivery options offered, it looked at eight key areas on each checkout and there were some surprising findings.
40% of the top UK retailers offered delivery on a Sunday.
There was an even spit on retailers who offered “guest checkout” and those who required customers to set up an account.
75% of the retailers had their own smartphone apps.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.