What are the UK’s top retailers doing right when it comes to their online checkout process? In an attempt to find out, Electio, a delivery management platform, went shopping with 20 of the UK’s top online stores to find out just what makes the ultimate checkout experience for today’s online shoppers.
From the different ways customers can pay, to the number of delivery options offered, it looked at eight key areas on each checkout and there were some surprising findings.
40% of the top UK retailers offered delivery on a Sunday.
There was an even spit on retailers who offered “guest checkout” and those who required customers to set up an account.
75% of the retailers had their own smartphone apps.
After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...