The top 100 online retailers aren't making the grade when it comes to digital experiences, according to Internet Retailer.
Fewer than half of the top 100 online retailers have mastered even the most basic tenets of personalisation.
This represents the biggest missed opportunity in ecommerce today, and one retailers need to capitalise on immediately.
This infographic from Reflektion examines where online retailers are missing the mark.
[Click to enlarge]