Unsurprisingly, evidence demonstrates that shoppers are more likely to leave slow loading ecommerce sites without buying than they are those sites that load quickly. But the margins can be pretty fine - 87% of users abandon checkout processes that take seven seconds or more, according to research.
This is having a tremendous impact on retailers, with statistics suggesting that abandoned shopping carts are costing them a whopping $4 trillion a year.
With this in mind, this infographic from selfstartr compares the website loading speeds of the major ecommerce platforms. How do they stack up?
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.