Infographic: How online reviews influence customers

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Online reviews have become an increasingly common resource provided by businesses. 

The likes of Amazon have made it a staple part of their proposition, while some other organisations have built their entire business model on online reviews. 

But are online reviews really worth their salt? Are they really that influential?

This infographic from Truthfinder examines research evidence to find out. 

[Click to enlarge]

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About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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17th Oct 2017 12:35

Online reviews do play a big role in helping customers make buying decisions. It is not only for b2c buying decisions but also influences b2b buying decisions as well. Many businesses check the online reputation and ratings of a business before they sign an agreement with them. This is true for web development companies, call center services, third-party PR and marketing firms and even law firms.

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