Online reviews have become an increasingly common resource provided by businesses.
The likes of Amazon have made it a staple part of their proposition, while some other organisations have built their entire business model on online reviews.
But are online reviews really worth their salt? Are they really that influential?
This infographic from Truthfinder examines research evidence to find out.
[Click to enlarge]
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.