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Shopping cart abandonment - when shoppers put items in their online shopping carts, but then leave before completing the purchase - is the bane of the online retail industry.
How can online retailers improve their conversion rate? This infographic from SnapParcel.com explores abandonment, including:
- The numbers
- Why carts are abandoned
- How to reduce abandonment rates
- How to get the customer back to your site
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.
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