Deputy Editor Sift Media
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Infographic: Six psychological theories of social commerce

5th May 2014
Deputy Editor Sift Media
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Thinkstock/iStock

Psychologists have defined six universal heuristics (mental rules of thumb) that are evident in shoppers.

This infographic by social commerce experts TabJuice reveals how consumers make their purchase decisions, and how retailers can use this information to optimise their social commerce. (click to enlarge)

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