Infographic: The chutes and ladders of ecommerce customer loyalty

29th Apr 2016

Building customer loyalty can be a game of chutes and ladders for marketers - especially for those in online retail. There are plenty of ladders and best practices to climb the board. But beware of pitfalls!

Those that successfully negotiate the board can enjoy big rewards. Forrester estimates that US online retail sales alone will grow to $414 billion by 2018, while the Single’s Day sale in China in 2015, racked in a record $9.3 billion within a span of 12 hours.

Such events will be a common occurrence in 2016 if it is positioned and marketed in the right manner.

This infographic by examines the challenges and opportunities of ecommerce, from limited product information and lack of personalisation, to purchase validation and the human connection. 

Chutes and ladders


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