Building customer loyalty can be a game of chutes and ladders for marketers - especially for those in online retail. There are plenty of ladders and best practices to climb the board. But beware of pitfalls!
Those that successfully negotiate the board can enjoy big rewards. Forrester estimates that US online retail sales alone will grow to $414 billion by 2018, while the Single’s Day sale in China in 2015, racked in a record $9.3 billion within a span of 12 hours.
Such events will be a common occurrence in 2016 if it is positioned and marketed in the right manner.
This infographic by Needle.com examines the challenges and opportunities of ecommerce, from limited product information and lack of personalisation, to purchase validation and the human connection.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.