According to this infographic from OC&C, online retailers are missing out on an estimated £1bn worth of advertising revenue by choosing not to monetise the traffic on their websites. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.