The popularity of social selling is undeniable, and according to Nielsen research social media has become a sales channel adopted by over 70% of companies. However, less than half of them know exactly how to track the success of their efforts. Can ROI be proven? This infographic from Sales For Life explores. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.