The average conversion rate of an ecommerce store is just 1.4% according to a recent study conducted by Compass. That meas that for ever 100 visitors, the average ecommerce store can expet to make only one sale.
But what about those businesses who want to be better than average? Those who want to boast conversion rates which are higher than their competitors?
Here's 10 top tips for mastering eommerce conversion rate optimisation. Including:
- Never underestiate the power of the search box.
- Use independent reviews.
- Communicate your value proposition.
- Use clear progress indicators.
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After two decades of experience working as a journalist and editor covering business and technology, including over 15 years as editor of MyCustomer, Neil now works as senior content manager at skills-based workforce management platform provider Spotted Zebra. ...
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