The average conversion rate of an ecommerce store is just 1.4% according to a recent study conducted by Compass. That meas that for ever 100 visitors, the average ecommerce store can expet to make only one sale.
But what about those businesses who want to be better than average? Those who want to boast conversion rates which are higher than their competitors?
Here's 10 top tips for mastering eommerce conversion rate optimisation. Including:
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.