Infographic: Why the biggest online retailers are opening bricks and mortar stores

10th Feb 2016

In traditional retail lore, a company opens a store, expands its footprint to the web and then works to integrate its online and in-store sales. But for some retailers, the opposite approach is more enticing. 

Indeed, after Amazon’s first foray into opening a physical location last year, it has emerged today that the online giant now plans to open as many as 400 more books stores.

This infographic from SMS examines:

  • Why retailers are going from click to brick. 
  • Which companies are finding success with bricks-and-mortar stores. 

Bricks and clicks

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