MyCustomer.com has launched a dedicated guide to mobile commerce, collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of retail and technology.
Across eight chapters, the ebook shares expert advice to take you step-by-step through mobile commerce, from building a strategy, to optimising your site for mobile, and identifying ways to simplify the purchase process.
The guide is designed to be the perfect guide to help you make the most of mobile as a retail platform.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.