With HMV the latest High Street store to falter, what has gone wrong and how tcan they stop the rot?
- 40% of respondents said they’d like to be sent offers and discounts on their mobile device, online or in-store in real-time (i.e. instantly), depending on the items already in their basket/
- 69% said they’d like loyalty schemes that are more personalised, where rewards and offers are unique and based on their preferences or transaction history'.
- 33% said they’d like the ability to use their mobile as a personal shopping companion in-store (e.g. receiving information on products, promotions, checking previous purchases, etc.).
- 35% – Click and collect.
- 31% – Locate the products in-store before you arrive.
- 29% – Build a shopping list online or on a mobile phone with pre-ordered goods waiting for you when they arrive at store.
Geraint Evans, multichannel director at Steria UK, concluded: “Despite a number of high profile causalities, today’s findings indicate that there is plenty of life left in the British High Street. While the internet has clearly chipped away at the sales of physical stores, we now know that we are not facing the inexorable march to digital that many predicted. There are many items which consumers still prefer to buy in person, particularly groceries, DIY equipment, health and beauty products and furniture.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.