We discuss how the report's findings feed into the best practices retailers have to adopt, and why trust is the foundation for better experiences, long-lasting customer relationships and ultimately, the bottom line.
A sneak preview of what the research includes:
Why customers don’t always want one-off ‘moments’ in the form of jewels and gifts to stay loyal, and that authenticity and trust are more important.
That an even balance of reason and emotion is vital when building relationships with UK consumers.
Why unconditional loyalty is a myth, but younger customers aren’t as disloyal to brands as we think.
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.