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Online retail sales forecast to grow 12% by 2013

22nd Feb 2013
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Online retail figures will continue to skyrocket this year with growth forecasted at 12%, according to new predictions. 

New research from IMRG and Capgemini revealed that online sales grew 16% in January form the same time last year – representing a month-on-month decline of 27% on December 2012, which is a common trend following the peak Christmas shopping period.

Interestingly, the research revealed that mcommerce finally appears to be slowing, though growth figures for retail sales through mobile devices (including tablets) were still up 193%.

Mobile sales in 2012 were up 304% on 2011, though in December 2012 growth slowed to 207%. Conversion rates through mobile devices are rising however, reaching 2.6% in January. This is the second month that the conversion rate has hit a new record, following the 2.1% recorded in December 2012, said the report.

Drilling down to sector figures, the research revealed that the clothing sector continued to perform well following a largely disappointing 2012, with figures up 23% on January 2012, the highest for the sector since July 2011.

Sales in the travel sector were also up 7% year-on-year in January, although these figures were less than expected in comparison to last January’s growth rate of 16%.

Tina Spooner, CIO at IMRG, said: “The growth of mobile sales may be showing signs of slowing, but it is coming from a very high base and 193% is still very strong. What is apparent is that consumers are becoming more confident in purchasing through mobile devices, as the experience on mobile sites improves. The conversion rate has doubled in the space of a year, rising from 1.3% in January 2012 to 2.6% in January 2013.”

Chris Webster from Capgemini added: “More of us are seeing our smart phones and tablets as the smarter choice for shopping, with the proportion of direct purchases from mobile devices doubling in the space of a year.

“Growth may be slowing as mobile shopping becomes ubiquitous, but don’t mistake this for a decline. Mobile commerce is here to stay. We’re no longer just seeing consumers shopping from their sofas at home, but instead spotting products in store and choosing to instead purchase online on the grounds of cost or convenience.”


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