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Oracle to acquire ATG for unified cross-channel commerce and CRM

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3rd Nov 2010
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Oracle has announced a $1 billion deal to acquire ATG, aiming to enable the delivery of next-generation, unified cross-channel commerce and CRM.

A provider of ecommerce software and related on-demand commerce optimisation applications, ATG has more than 1,000 customers using its software for online customer transactions in stores and on mobile devices, including the likes of AT&T and Best Buy. The acquisition's ability to extend Oracle's reach into the mobile space will have been particularly attractive to the tech giant.

In a statement, the companies emphasised how ATG’s platform will complement Oracle’s existing customer relationship management and retail products.

"Driven by the convergence of online and traditional commerce and the need to increase revenue and improve customer loyalty, organisations across many industries are looking for a unified commerce and CRM platform to provide a seamless experience across all commerce channels," said Thomas Kurian, executive vice president of Oracle Development. "Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM."

"More than 1,000 global enterprises rely on ATG’s solutions to help increase the value of their online customer interactions," added Bob Burke, president and CEO of ATG. "This combination will enhance the ability to bring all their commerce activities together – creating a more consistent and relevant experience for their customers across all interaction channels, including online, in stores, via mobile devices and with call centres."

The deal is expected to close early next year, pending ATG. shareholder approval.

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