Quarter of Brits shop online via smartphone devices

Natalie Steers
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Yet more research has revealed consumers’ growing appetite to shop online via their smartphone as DPD found 23% have bought goods via their device.

This is compared to 19% of consumers who have shopped online using a tablet device, the figures showed.

Additionally, the research revealed the mcommerce trend is set to continue with nearly a quarter of those surveyed claiming they intend to shop via their smartphone or tablet device in the next 12 months.

And it’s not just mobile website traffic that is racking up the figures. According to DPD, 23% of tablet and smartphone users have downloaded online shopping apps to help them shop online.

Dwain McDonald, DPD's CEO, said: “Technology has revolutionised the way we shop from researching product features, to finding the best deal, through to doorstep delivery. In the space of just a few years m-commerce has grown from zero to an increasingly important retail channel. The m-commerce boom is hugely significant for retailers as internet-connected mobile phones and tablets give customers instant access to the high-street, 24/7.

"Technology savvy home shoppers now not only expect to be able to browse and buy products whenever and wherever, they expect the same access to information when it comes to the delivery of the goods they've ordered.

“In developing their mobile platforms retailers need to consider the whole customer experience from product search and secure sale, through to delivery. Capturing customers' email and mobile contact details are an essential part of this process. An online sale isn't complete until the goods arrive on the customer's doorstep and many shoppers expect to be able to track the progress of their parcel."



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