Showrooming, social shopping and iPads: Smart advice on smarter commerce, ibm-hub

Chris Withers of IBM discusses research findings into some of the biggest trends in multichannel commerce.

• 00.10 In your UK Online Retail Christmas Shopping Recap Report, you concluded that 2012 was the year of the iPad. Why?
• 01.04 What about mobile traffic and mobile shopping in general – has that grown as quickly as anticipated?
• 01.57 Why has the iPad outpaced other mobile devices quite so dramatically?
• 02.40 You also researched social shopping activity. How is that developing?
• 03.43 What does the research tell us about the growing phenomenon of ‘showrooming’?
• 05.39 What is the underlying message in this research for retailers?
• 07.05 What questions should brands be asking themselves to ensure they are in sync with the modern multichannel customer?

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