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Advantage Wimbledon with Siebel

22nd Jun 2005
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The Lawn Tennis Association - which hosts Wimbledon - is using Siebel CRM Professional Edition in a bid to create a single, comprehensive view of all the constituents associated with tennis in the UK from LTA members through players and clubs to coaches and tournaments.

The Siebel software is also being used to manage a new player ranking system to provide an indication of each player's standing. This is intended to make the competitive structure more transparent, encouraging all players to compete more frequently and guiding them to the right tournament.

Prior to introducing Siebel CRM Professional Edition, the LTA relied on more than 20 electronic systems at a headquarter level to manage relationships with 88,000 registered LTA members, up to 5,000 qualified tennis coaches, 2,600 tennis clubs, and more than 2,500 sanctioned tournaments that take place in Great Britain each year. The LTA also has 43 county offices, some of which use their own separate systems to manage similar, overlapping relationships.

The best-in-class functionality of Siebel CRM Professional Edition will also be used to support Club Vision—the LTA's strategy to provide progressive clubs with greater support and resources. By introducing a single, integrated view of tennis clubs, public "pay and play" indoor tennis centers, schools, and local authority venues, the LTA is able to provide advice on issues such as coaching, funding, and facilities management. The objective is to improve the access to tennis and enhance the experience and quality of play at all levels and ages.

"More than 4 million people play tennis at least once a year in Great Britain, although only 88,000 of these are registered LTA members," said Luke Varda, Head of IT, the LTA. "Our goal is to grow tennis and the LTA membership by encouraging more people to participate in the sport, play more often, and create better players at every level -- from junior to international tournament players.”

Later this year, the LTA will also use Siebel CRM Professional Edition to launch MyTennis, a secure, personalized portal that will enable its members to manage and follow their profile, apply to and participate in tournaments, book tickets, and update their coaching licenses.

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