CXPA launches customer experience certificate programby
The Customer Experience Professionals Association (CXPA) has launched a new certification program for customer experience professionals in the US.
Announced at the CXPA's third annual Members Insight Exchange in San Diego, the new program will test candidates’ expertise in the field with successful practitioners earning themselves certificates and the designation of Certified Customer Experience Professional (CCXP).
The program will start with one certification level of online testing, aimed at manager-level practitioners, and cover a core set of CX competency areas such as customer centric culture, VoC/customer insight and understanding, experience design and metrics.
Upon completing the program, students will be entered into a searchable public database to assist job-seekers and hiring companies.
The purpose of the program is to provide a means for individuals to obtain professional recognition and to create an industry-wide standard for CX practitioners, which the non-profit organisation claims does not currently exist.
Parrish Arturi, CXPA co-chair and leader of the effort to develop the CCXP program, explained: “Professional certification is a natural extension of the evolution of the industry, and the CXPA is best positioned to deliver it, given our unique position as the only non-biased entity in the CX ecosystem.
“There is clearly a need for a professional certification in our industry, as shown by the many requests we have received. Earning the CCXP designation will provide a professional status that employers can count on, and one which practitioners can be proud to achieve.”
The program is expected to open to the public later this year, with existing CXPA members eligible for discounts on the testing fees.