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E.piphany rates 'promising' in research firm's direct sales technologies 2004 vendor MarketScope

9th Mar 2004
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SAN MATEO, Calif. - February 18, 2004

E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship management (CRM) solutions, today announced that it received a 'Promising' rating in Gartner Inc.'s Direct Sales Technologies (DST) MarketScope research note published in January . Part of the E.piphany® E.6™ software suite, the E.piphany E.6 Sales software product line extends customer intelligence, personalized recommendations, and disconnected access to sales representatives - enabling them to manage the complete customer relationship anytime, anywhere.

"We believe E.piphany's ranking in Gartner's Direct Sales Technologies MarketScope is strong confirmation of our position in the marketplace," said Ellen Olson, senior vice president of worldwide marketing for E.piphany. "More and more companies are choosing the E.piphany Sales software product line, with its industry-leading Web services architecture and embedded, best-of-breed analytics, to accelerate time to value and increase sales effectiveness."

Companies using the E.piphany Sales software solution to achieve higher sales success rates, deeper account penetration, and increased sales revenue include: CR Firenze,, Banco Credito De Inversione, Guidant Corporation, Hoya Lens, Lutron Electronics, Mutual of Omaha, Pioneer Investments, Staubach Company, Swiss Airlines, Transamerica and Wells Fargo Home Mortgage, among others.

Leveraging the industry's most advanced Web services architecture and best-of-breed analytics, the E.piphany Sales software product line provides sales teams with deep insight into the behavior, needs, and interests of prospects and customers. This critical insight enables telesales agents, account reps, and field sales professionals to identify the best leads and proactively recommend products or services that anticipate the interests and future needs of prospects and customers in real time, across all communication channels. The result is more accelerated purchase decisions and more closed deals.

For more information on the E.piphany E.6 Sales software products, or any of the other applications in the E.piphany E.6 software suite, visit E.piphany on the Web at

The Gartner MarketScope for Direct Sales Technologies analyzes and positions DST vendors against the Gartner MarketScope rating framework based on the following evaluation criteria: financial viability, market commitment, functionality, vision, market interactions and market momentum. The report address the key issue: "How will sales organizations use technology to meet the challenges of changing internal and external forces and business and market dynamics?" To view the Gartner MarketScope: Direct Sales Technologies reportfor free, go to:

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