Office services firm Office Depot has selected SAS Customer Intelligence across its global enterprise.
In 2005, Office Depot decided to deploy a global analytical CRM solution. At the time, Office Depot in Europe was using SAS Marketing Automation to evaluate the financial and logistical impact of different communication plans, streamline campaign management and reduce costs but different products were used in other corporate regions.
After a multi-vendor comparison, Office Depot chose to keep SAS and implement additional key solutions of the SAS Customer Intelligence suite across its global operations, including SAS Marketing Automation, SAS Marketing Optimisation, SAS Interaction Management, SAS Web Analytics and SAS Digital Marketing.
"We wanted to leverage our experience with SAS in Europe on a global basis,” said Tim Toews, chief information officer at Office Depot. “Our goal is to support our global business with a consistent set of applications.”