A significant amount of time and effort goes into cultivating and nurturing a relationship between a salesperson and a client.
So how can you ensure that your sales team has every skill and tool at their disposal to deliver an exceptional customer experience at every step of the process?
This infographic from Salesforce examines some of the cultural and technological considerations that can help organisations make their sales teams a more proactive force in delivering a great customer experience.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.