Share this content adds social communication tool to PowerSuite

20th Sep 2012
Share this content has introduced new social capabilities to its PowerSuite sales automation and predictive analytics platform.

Lanched at's Dreamforce event, PowerSocial incorporates LinkedIn, Twitter, Google+ and Facebook capabilities within the same interface, enabling sales staff to follow up with existing or prospective customers.

The communications tool also integrates with the company's call centre technology PowerDialer, automatically capturing, logging and reporting social interactions for the Salesforce 5.0 reporting platform.

For instance, when staff open a Salesforce contact page, a search is automatically sent to LinkedIn. From the PowerSocial window, employees can view public information at the personal and company level, send invitations to connect, and send and receive messages.

The same can be done with Twitter, Facebook and Google+ from within the PowerSocial interface.

However, requires its customers to upgrade to one of the Premium LinkedIn account options to use the LinkedIn capabilities.

David Elkington, CEO and founder of “ extends its unique blend of convenient access within Salesforce, with the ability to log and report on each sales rep’s social media contact effort.

“ is the only sales enablement tool that can report across social media contacts, with the goal of improving contact rates by learning which channel is the most effective communications medium for each person in a rep’s contact pool. Our next step is applying this reporting capability to our underlying predictive analytics platform.”

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