Pegasystems, the business process management (BPM) provider, has announced new capabilities in its Sales Force Automation solution for large enterprises.
Pega Sales Force (Pega SFA) optimises sales processes such as lead assignment, opportunity escalation and correspondence and ensures all participants are involved when closing deals.
According to the firm, the software exceeds competitors by giving organisations the ability to tailor processes for different lines of business, territories, products and customer segments. For large-scale enterprises, the solution combats the frustration with siloed software, and ensures sales staff apply best practise processes and get up to speed quickly.
Based on its unified platform, all solutions are offered on the cloud, on-premise and in hybrid deployments.
Steve Kraus, senior director of product marketing at Pegasystems, said: “What large organisations really want is to be able to create, evolve and continuously improve their relationships with their customers and to leverage their unique sales process as a key differentiator.”
Alan Trefler, founder and CEO of Pegasystems, said: “Our Build for Change(R) approach puts the 'R' back into CRM. We make it easier for sophisticated organisations to focus on optimising a customer-centric sales process that creates long-term relationships, rather than short-term sales transactions.”