Redefining lapsed customers: Should they stay or should they go now?by
Gavin Wheeler debates the issue of when a customer becomes a lapsed customer and argues our current thinking is too black and white.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.