With this in mind, MyCustomer has launched two new reports assessing how salespeople can make best use of sales analytics tools.
The first, the Sales Analytics Guide, explores the changing nature of the sales profession and the growing importance of using analytics to improve sales team performance.
The second, the MyCustomer Viewpoint, draws on the opinions of key experts from the world of sales, including Bob Apollo and Sean McPheat, to uncover the benefits and challenges of incorporating analytics into your sales team and the market forces that are making this an imperative.
To read more about these reports and to download them both for free, click on the following links:
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.