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SAS prepares Europe's customer-facing firms for the economic rebound

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9th Mar 2004
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March 2004:

In preparation for the economic rebound, European marketing organisations are turning to SAS' global customer intelligence expertise and vertical market experience, from financial services to retail and telecommunications to publishing and manufacturing, to increase profitability and market share.

Operational enterprise resource planning (ERP) and customer relationship management (CRM) systems have automated call centre and sales force operations, but don't have the ability to analyse large volumes of data and predict complex customer behaviours over the customer life cycle and among various contact channels to consistently drive profitable sales. In 2003, this need for more precise information drove demand for the depth of SAS' business domain expertise and the breadth of its proven solutions.

SASĀ® Customer Intelligence solutions allow companies to easily manage and deliver sophisticated, personalised and relevant communications to customers at the right time. Using quality data, marketers can better analyse, segment, profile and target customers, resulting in superior marketing campaigns and customer profitability. This allows marketing organisations to clearly demonstrate increased sales and provide an improved return on their marketing cost.

2003 SAS Customer Intelligence contract highlights include:

Financial Services
Erste Bank (Austria)
Fortis (Belgium)
ING Direct (France)
Banque Populaire (France)
CCF (France)

Telecommunications
Hutchinson 3G (Austria)
Moscow City Telephone Network (Russia)
Vodafone (Italy)
TeliaSonera (Sweden, Norway and Denmark)
Sonatel (Senegal)
Cegetel (France)

Retail
Loyalty Management (UK)
Monoprix (France)
Redoute Enseignes Specialisees (France)
Otto (Germany)
Wehkamp (Netherlands)

Publishing
Hjemmet Mortensen (Norway)
Verlagsgruppe Handelsblatt (Germany)
Sanoma-Uitgers (Netherlands)

Manufacturing/Other
Fiat Auto (Italy)
Chronopost (France)

"Regardless of the industry, the challenge remains the same: acquiring customers in the most cost- effective manner, retaining profitable customers and growing their value," said Phil Winters, vice president of Customer Intelligence, SAS International. "As organisations prepare for the economic rebound, they are turning to SAS for the deep insight and breadth of solutions that one-size-fits-all ERP vendors and financially weaker operational CRM vendors don't have."

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