Simon Calver, LOVEFiLM: Turning your customers into a community of advocatesby
Powered by word of mouth, LOVEFiLM has become the leading DVD rental service in Europe. And Simon Calver is ready to share the secrets to creating customer advocates.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.