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Singapore Airlines takes flight with AppExchange

4th Jan 2007
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MyCustomer.com

Singapore Airlines has deployed Salesforce SFA andSalesforce Marketing to improve collaboration and information sharing among ts growing number of home office-based sales representatives.

The company has deployed fourteen applications from the AppExchange directory to build on its Salesforce base and automate manual tasks, increase efficiency in campaign efforts and improve visibility into account status.

Singapore Airlines has moved a majority of the sales team to a home office environment, and they needed an application to facilitate the collaboration between different sales people. After looking at a number of options, Singapore Airlines choose Salesforce SFA because of its cost, functionality
and scalability.

"We have a highly dispersed team of inside and outside sales
representatives in North America, and before selecting Salesforce.com it was often a challenge to collaborate as a team to meet our sales goals," said Michael Stellwag, manager of direct sales and marketing at Singapore
Airlines.

"Salesforce allowed us to centralise all of our customer
information and make it fully accessible to the members of the sales team who needed it, no matter where they were located. As a result, we've become more productive and agile. Salesforce has had a direct impact on the success of our sales effort."

The fourteen applications deployed were:

-- Activity Management -- salesforce.com AppExchange application that helped the company manage team-based, single and recurring tasks associated with opportunities and accounts
-- Survey Management -- AppExchange application, User Poll, from The Phoenix Companies allows companies to solicit feedback from Salesforce users by displaying a brief multiple-choice question on its Salesforce.com home page
-- Audit Management -- AppExchange application from Sxip allows administrators to monitor their organization's security status and activities
-- Salesforce for Google AdWords -- salesforce.com AppExchange application provides complete integration with Google advertising campaigns so users can create new Google campaigns, and then track which ads and keywords generate leads, opportunities and revenue
-- Advanced Reporting and Dashboards -- Adoption, Contract, and Contact-specific reports and dashboards from the AppExchange to enable specific reports on adoption and contact-specific information
-- User Adoption Dashboard -- this AppExchange application from Arrowpointe Corporation analyzes the data activity that has taken place over the past 60 days; dashboard components exist for each major type of data, and provide information about who has and has not logged in over the past seven days
-- Census Population -- salesforce.com AppExchange application links to online Census data, making city population data available in a single click
-- Auto vCard -- this AppExchange application from Arrowpointe Corporation allows a user to auto-create a vCard file for the import of lead or contact information into Microsoft Outlook or Palm Desktop
-- Access Hoover's -- this AppExchange application from Hoover's integrates Hoover's database of more than 21 million companies and 28 million executives with Salesforce, giving users the ability to easily update and enhance account and lead data

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