Umberto Milletti, InsideView: How social fits into the sales process
Brent Leary interviews Umberto Milletti, CEO and co-founder of sales 2.0 vendor InsideView, about understanding how social media can benefit the sales process - and the challenges facing firms who wish to tap into social sales.
Brent Leary: Hello, this is Brent Leary and I am about to speak to the CEO and founder of InsideView, Umberto Milletti. Umberto, thanks for joining me today.
Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognised by InsideCRM as one of the 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine's Most Influential Leader Award. He serves on the national board of the CRM Association, on the advisory board of the University of Toronto's CRM Center of Excellence, and on the editorial advisory board for The Atlanta Tribune. Leary writes a regular online column for Inc. magazine, and blogs at BrentLeary.com. He can be found on Twitter at http://twitter.com/BrentLeary.