Zoho updates CRM platform with productivity, mobility enhancements

Zoho has announced a ‘major’ update to its CRM offering, Zoho CRM, introducing enhanced productivity and mobility features.

The new Document Library module aims to encourage sales force effectiveness by delivering the ability for staff to centrally store, manage and collaborate on content. Built-in integration with the Zoho Office suite enables users to view and edit documents from within a browser and share securely.

The MailMagnet feature helps sales staff prioritise email by scanning users’ mailbox and displaying only those emails from prospects and customers within the CRM system. MailMagnet works with major email services such as Zoho Mail, Gmail, Google Apps and Microsoft Exchange to enable users to reply to emails, add follow-up tasks and write important notes from the MailMagnet dashboard.

Zoho has also added a location awareness feature to its iPhone, iPad and Android mobile apps, enabling sales people to instantly view customers and prospects near their current location and display them on a map.

Raju Vegesna, Zoho evangelist, said: “2012 has been a great year for Zoho CRM with a complete revamp of user interface, new mobile apps, social integrations and many more powerful features.

“Now, we’re beginning 2013 with major enhancements to productivity and mobility for our Zoho CRM users. Document Library, MailMagnet and Location Awareness in Mobile allows sales people to focus on customers and closing deals over keeping track of Emails and Documents. These enhancements are unique to Zoho, thanks to the broad business, productivity and collaboration application portfolio.”

The Document library, MailMagnet and location awareness is available for free for all Zoho users.